Our customers have been tremendously loyal to us since I took over the shop 25 years ago. Given the fact the shop has occupied the premises for 100 years in all, I feel it is my duty to tell our customers what is happening to the best of my ability.

Contrary to the impression you may have got after reading a story in the Edinburgh Evening News, published under the headline ‘Edinburgh’s George Hughes Fishmonger in Bruntsfield to close after 100 years amid rising costs’, the future of the shop is yet to be decided.

While it is true that the lease is up at the end of January, discussions with the landlord are ongoing. We will remain open until Saturday 20 January 2024 at the very least.

It is my wish and that of the current senior staff that they will take over from me and continue to serve our customers. Unfortunately I cannot elaborate further until negotiations with the landlord are completed.

I will let customers of George Hughes know the outcome of those negotiations in January.

Although I will be retiring from the shop, regardless of whether it remains open or not, I will continue to oversee Fresh Fish Daily, the online business I started four years ago.

I will be drawing on my 40-plus years in the industry to ensure Fresh Fish Daily continues to go from strength to strength as the No.1 website for those who value fresh fish over frozen fish, and who appreciate the convenience of having exceptional fresh fish and seafood delivered to their door at a highly competitive price.

Fresh Fish Daily has a growing customer base throughout the United Kingdom – even in areas with strong links to their local fishing industry such as Cornwall, Dorset and the north-east of England.

Lastly, I would like to send all our customers my very best wishes for Christmas and New Year.

When you’re breaking open a deep-fried piece of battered cod, plunging your knife into a pan-fried salmon fillet or preparing a tuna steak before grilling it, one of the first things that strikes you about the fish in front of you is its colour. Whether it’s white, pink or red, you can tell a lot about a fish simply by looking at the brightness and richness of its flesh.

If you want to know what the colour of a fish signifies about its nutritional content and its lifestyle then read on.

The types of fish we sell can be divided into two groups: white fish (cod and haddock, for example) and oily fish (such as tuna, salmon, mackerel).

The former are demersal fish, named after the zone they inhabit, above the seabed. There, they are largely unaffected by tidal currents or the weather, preferring to live a sedentary life and feeding when the opportunity comes their way. Since they don’t roam the seas like other fish, their appetite is proportionately smaller. Demersal fish have enough energy to evade predators but insufficient stamina to stay on the go for long periods of time.

The oil within white fish is mostly stored in the liver. While most white fish livers are hard to stomach – hence the popularity of cod liver oil supplements – there are some, mullet and turbot for example, which are prized by chefs.

Oily fish, on the other hand, are pelagic, swimming as far as their energy levels will carry them, both horizontally and vertically up and down the water column. Pelagic fish never really stop, moving in shoals, hunting food and avoiding becoming food. Therefore they need a plentiful supply of energy.

This energy runs throughout their bodies in the form of oil, with concentrations of oil in different parts of the body, hence the variation in the colour of the flesh along a salmon’s backbone and the flesh on its underside. The darker the flesh, the greater the layering of fat within. It’s an energy store which the fish builds up in summer when food is plentiful and burn off when it’s more scarce.

At the extreme end of this colour spectrum lies tuna, the most restless of all fish – there are records of tuna covering two million miles in their lifetime. Its flesh is red because it is saturated with blood and oils, hence the skyscraping nutritional benefits of eating tuna and the world record £2.5m paid by sushi tycoon Kiyoshi Kimura recently for a 278kg bluefin tuna.

You can only imagine how much Mr Kimura will have to charge to recoup even a fraction of his costs. If you’re looking for tasty tuna at a more affordable price, try our yellowfin tuna – not, unlike bluefin tuna, an endangered species.

One last point to make: white fish might be lazy and contain lower levels of omega-3 than oily fish, but they more than make up it by being a terrific source of protein while being low in fat.

We don’t believe in discriminating against either white or oily fish – the simple, well-proven truth is that a diet featuring good amounts of either is far better than a diet featuring none.

Spend over £60 and we’ll even add 2 salmon fillets to your order – completely free!
Cooking for yourself? Our vacuum-packed products can easily be stored in the freezer so you can enjoy them later. Check out our freezing tips for more information.

Check out our salmon recipes for some mouth-watering inspiration! We’ve also got an example of Valentine’s meal for 2 and some simple recipes that would be perfect to treat your loved one!

This offer will end on Wednesday 14th February, 11pm.

For one week only, get £5 worth of point FREE with your order when you spend £70 or more!

That’s 500 points that YOU decide when and how you want to spend them! Find out more about our loyalty points system in our blog post.

Simply place an order before Thursday 1st February 11pm and we’ll add 500 points to your account!

Spend over £60 and we’ll add 2 salmon fillets to your order, free of charge!

Salmon has many health benefits and is a great addition to a healthy diet! Be sure to check out our cooking guide for some tips to get you started, we also have plenty of recipes on our blog!

Looking for more inspiration for a healthy January? Check out these 3 healthy fish recipes, perfect for weeknight cooking!

This offer will end on Sunday 21st January, 10PM.

We’ve recently added 2 new products to our fishy range:

Honey & Chilli Salmon Fillets

Honey & Chilli Trout Fillets

Salmon or trout, which will be your favourite? All our fillets come skinned and boned, ready for you to cook! These new products are flavoured with sweet honey and fiery chilli for a perfect balance of flavours!

A great choice if you’re getting started in the kitchen or if you want to have a healthy option in your fridge or freezer that’s quick and easy!

We also have lemon and coriander trout fillets available.

We always welcome feedback and suggestions from our customers! Don’t hesitate to get in touch if you have any questions about our delivery service!

As an early Christmas present, we’ve launched our 2-in-1 special offer!

Get 2 salmon fillets free when you spend over £80

AND get 10% off ALL selection boxes!

No need for a code, just place your order as usual and the offer will be applied at checkout!

Christmas delivery information

We strongly recommend ordering early to avoid disappointment – all our products are vacuum-packed and store very well in the freezer. To get your favourite fish and seafood in time for Christmas, our deadline for taking orders will be Thursday 21st 9am.

For Black Friday only, get 4 Haddock Fillets FREE when you spend over £85! That’s a meal for 4 people completely free with your order! Why not take this opportunity to fill the freezer with your favourite fish and seafood so you can get peace of mind ahead of the Christmas madness?

This exclusive deal will end on Thursday 30th November at midnight, don’t miss it!

All you need to do to enter is to head over to our competition page, enter your email, submit and you’re done! The winner – chosen at random – will win a £50 voucher to spend in our online shop!

That’s an astonishing £50 worth of delicious fish and seafood delivered to your door, for FREE!

During Seafood Week, all of our fish boxes also have 10% off so make sure you stock up your fridge and freezer!

Join us on Twitter and Facebook as we share delicious recipes and cooking tips all along this fin-tastic week!

For the next seven days, earn 500 extra points for FREE when you place an order of £70 or more – that’s £5 worth of points you can use on future orders!

What better way to stock on delicious fish and seafood, delivered fishmonger-fresh AND at an amazing value?

Hurry up, this offer will end on Wednesday 20th September at 11 PM!

And because we’d hate for you to have to choose, we’re giving you 20% off haddock and chicken for the rest of August! Just add your selected items to your basket and we’ll take 20% off the relevant products, it’s that easy!

Diced Chicken
Chicken Fillets
Fresh Haddock Fillets
Peat Smoked Haddock Fillets

And remember that if you spend over £50, delivery is FREE!

Why not have a look at our haddock recipes and our chicken recipes to get you started?

Offer valid until 31st August 11pm.